THE CHALLENGE & OUR ANSWER
The protein supply chain is inefficient
Today meat supply chains operate on fragmented demand. Animals are processed first, and the industry then tries to sell individual cuts through retail channels.
This model creates several inefficiencies:
retailers carry costly inventory
slow-moving cuts require discounting or freezing
producers face volatile demand
significant value is lost in the system
In many cases, up to 20–25% of an animal’s value is lost through storage, unsold inventory, and retail inefficiencies.
ZWMeat coordinates community demand before animals are processed.
Instead of selling meat cut by cut through retail channels, ZWMeat organizes households into protein buying clubs that commit to recurring purchases.
This allows animals to be effectively sold before processing begins, creating a more efficient system for both producers and consumers.
How it works
1. Communities form protein clubs
Households join local buying groups and commit to recurring protein purchases.
2. Demand is coordinated in advance
Aggregated demand allows farmers to plan production with greater certainty.
3. Animals are processed against real demand
Whole animals are allocated efficiently across the community, reducing waste and storage.
A NEW MODEL FOR PROTEIN SUPPLY
A better system for everyone
For consumers
fresher protein
more stable prices
greater transparency about sourcing
For producers
predictable demand
improved margins
less reliance on intermediaries
For the system
reduced waste
full animal utilization
more resilient food supply chains
WHY IT MATTERS?
VISION
Building the demand layer for protein supply chains
ZWMeat is building infrastructure for a more coordinated and transparent protein economy.
By organizing communities and producers around predictable demand, the platform enables a more efficient system for producing, processing, and distributing protein.
What begins with community protein buying clubs can evolve into a broader network that aligns food demand, agricultural production, and regenerative practices.
MEET THE FOUNDERS
Francisco Tamayo
CEO & Founder
Agricultural supply chain and sustainability executive with over 15 years of experience connecting producers with international markets and leading innovation in food systems.
Carlos Tamayo
COO & Co-Founder
Operations and execution lead focused on building scalable logistics and coordinating producer relationships.
Angela Tamayo
ESG & Co-Founder
Specialist in sustainability, regenerative agriculture, and environmental impact frameworks aligned with global ESG standards.
Olga Landinez
Design & Product Experience | Co-Founder
Responsible for product design, user experience, and visual identity, ensuring the platform is intuitive and community-driven
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